Nike's brand heat has eroded to challengers (On Running, Hoka, New Balance) with North America wholesale relationships still recovering from DTC pivot missteps. New CEO Elliott Hill's wholesale reset is the right strategy but takes 2-3 years to manifest. China business remains pressured by domestic brand resurgence (Anta, Li-Ning). Inventory normalization continues. Multiple compression on growth disappointment.
Thesis reviewed May 29, 2026
NIKE Inc. is headquartered in United States, which is currently showing elevated risk signals.
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| LI | Li Auto Inc | 27 | +7% | β2% | NEUTRAL |
| BTI | British American Tobacco PLC | 27 | +14% | β2% | EARLY |
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| TM | Toyota Motor Corporation | 27 | +12% | β2% | EARLY |
Investors who hold NKE may also have indirect exposure through these country funds.
Nike North America comp sales -5%, lifestyle brand share loss continues
Nike China revenue down 8% on local brand competition
On Running and Hoka continue double-digit share gains in performance running
Estimates Β· Yahoo Finance Β· Not audited figures
| Politician | Party | Type | Amount | Trade Date | Return |
|---|---|---|---|---|---|
| Gilbert CisnerosCA | D | Sell | $1kβ$15k | Apr 14, 26 | +4.7% |
| Shelley M Capito | Sell | $1kβ$15k | Apr 10, 25 | -19.2% | |
| Thomas H. KeanNJ | R | Sell | $1kβ$15k | Sep 11, 24 | -41.7% |
| Shelley M Capito | Sell | $1kβ$15k | Sep 20, 24 | -41.8% | |
| Shelley M Capito | Buy | $1kβ$15k | Aug 28, 24 | -40.8% | |
| Jared MoskowitzFL | D | Buy | $1kβ$15k | Sep 1, 23 | -42.8% |
| Kathy ManningNC | Buy | $15kβ$50k | Jul 2, 24 | -42.2% | |
| Jared MoskowitzFL | D | Buy | $1kβ$15k | Feb 1, 24 | -33.7% |
| Thomas H. KeanNJ | R | Buy | $1kβ$15k | Jun 6, 24 | -33.9% |
| Markwayne Mullin | Sell | $15kβ$50k | Jun 12, 24 | -34.5% | |
| Thomas H. KeanNJ | R | Sell | $1kβ$15k | Apr 19, 24 | -48.3% |