Mother-child nutrition records highest number of activities Srinagar, July 2: The Poshan Pakhwada campaign across Jammu and Kashmir has gained pace, recording an impressive 8,40,569 activities with all 20 districts of the Union Territory actively participating in the nationwide nutrition awareness drive. According to official campaign data, Jammu and Kashmir achieved 100 per cent district participation, with activities being conducted across every district as part of the Centre's efforts to strengthen nutrition outcomes, promote early childhood development and encourage community participation. Among various Central Ministries contributing to the campaign, the Ministry of Women and Child Development (MoW&CD) emerged as the principal implementing agency, accounting for 8,39,861 activities, representing an overwhelming majority of the total interventions carried out in the Union Territory. Other participating ministries also contributed to the campaign, including the Ministry of Education (MoE) with 2,965 activities, the Ministry of Rural Development (MoRD) with 893, the Ministry of Culture (MoC) with 425, the Ministry of Youth Affairs and Sports (MoYA&S) with 196, Ministry of Health and Family Welfare (MoHFW) with 159, Ministry of Jal Shakti (MoJS) with 142, Ministry of Fisheries, Animal Husbandry and Dairying (MoFAHD) with 36, Ministry of Information & Broadcasting (MoIB) with 23, Ministry of Development of North Eastern Region (DoNER) with 21, Ministry of Agriculture and Farmers' Welfare (MoA&FW) with 19, Ministry of Defence (MoD) with 5 activities and one each by Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH), Ministry of Social Justice and Empowerment (MoSJ) and Ministry of Tribal Affairs (MoTA). The thematic distribution of activities reflects the campaign's focus on maternal and child health, nutrition and early learning. The largest share of activities was reported under "Mother and Child Nutrition", with 1,91,493 programmes conducted across Jammu and Kashmir. This was followed by "Role of Parents and Community in Minimizing Screen Time", which accounted for 1,58,131 activities, highlighting growing awareness regarding the impact of excessive digital exposure on children's development. The campaign also witnessed extensive outreach under "Early Stimulation for Brain Development", with 1,55,684 activities, aimed at promoting cognitive development during the crucial early years of a child's life. Another major focus area was "Play-based Education in Early Years," under which 1,71,615 activities were organised to encourage learning through play and age-appropriate educational practices. In addition, 1,37,448 activities were conducted under the theme "Garnering Community Support for Stronger Anganwadis," underscoring efforts to strengthen grassroots childcare and nutrition infrastructure through community engagement.