EKN, a company specializing in marketing and technology solutions and part of the multinational Numatec, has entered the Romanian market, where it appointed Olimpia Norsesovici as country manager. The company said it decided to enter the local market because it represents “one of the fastest-growing digital advertising markets in Eastern Europe, with increasing investments in digital media, programmatic advertising, Connected TV, and innovative advertising formats.” EKN aims to build strategic partnerships with media agencies and direct clients, expand the use of channels such as Connected TV, Gaming, Audio, and Programmatic Digital Out of Home, and introduce its curated marketplace approach and advertising formats to the Romanian market, it said. With more than 25 years of experience, Olimpia Norsesovici is a marcom professional with expertise in marketing, sales, business development, and entrepreneurship.