Every year on 27th June, the world observes MSME Day, a recognition by the United Nations of the immense contribution made by Micro, Small and Medium Enterprises to economic growth, employment generation and sustainable development. While the significance of MSMEs is universal, their relevance assumes a special meaning in the unique socio-economic landscape of Jammu & Kashmir and Ladakh.  During a recent interaction with a young nano entrepreneur in Jammu, I was struck not by the size of her enterprise but by the scale of her ambition and the will to overcome the systemic challenges. For her what had started as a modest Boutique tailoring unit with a handful of workers had begun supplying designer clothes beyond the Union Territory.