Launches new website, anthem, logo, mascot for SANJY 2026 Srinagar, Jun 28: Lieutenant Governor Manoj Sinha on Sunday launched the Directorate of Rural Sanitation's "Shubham–Shivam" campaign at Baltal base camp, along with a slew of eco-innovations, including the new website, pilgrimage anthem, logo, mascot, "Trayambakam" mobile application, "Swaha" utensil bank, and "Amarnath Seva Cafe". He described the campaign as a massive step to achieve a sustainable, clean, and zero-landfill Shri Amarnath Ji Yatra. "The true backbone of this initiative is our incredible sanitation team.