Industry Hails Tourist Rush as Boost for Tourism Srinagar, June 14: Kashmir is witnessing a major surge in tourist arrivals as soaring temperatures across many parts of the country drive thousands of travelers towards the Valley's pleasant weather and scenic landscapes. The growing influx has brought renewed momentum to the tourism sector and provided a major boost to local businesses dependent on visitor footfall. According to reports, more than two lakh visitors have arrived in Jammu and Kashmir during recent weeks. Hotels, guest houses, houseboats and transport operators are witnessing high demand, while popular destinations such as Srinagar, Gulmarg, Pahalgam, Sonamarg and Gurez continue to attract tourists from across the country.