With India's electric vehicle adoption crossing the 'early adopters' phase, Tata Motors Passenger Vehicles is turning to majority of customers to drive EV adoption with four new products and over ten refreshes lined up for launch by FY31 to sustain its leadership position. Early Adopters are those consumers who adopt a new idea or technology to gain a competitive edge. The company is preparing for the next phase of growth in its electric vehicles segment, eyeing over 30 per cent EV penetration by FY31, according to an investor presentation.