Meta’s ‘zero tolerance’ claim rings hollow as Instagram ads push child abuse content under the radar The Union government’s notice to Meta over paid Instagram advertisements promoting Child Sexual Exploitative and Abuse Material (CSEAM) is more than a routine regulatory action; it is an alarming indictment of how fragile big tech’s vaunted safety systems really are. When a platform with Meta’s resources and reach allows paid campaigns using disturbing keywords to direct users towards channels where child abuse content can be accessed or purchased, the failure is not technical alone. It is moral, structural, and systemic.