Srinagar, Jun 30: Women-led Self Help Groups (SHGs) supported by the Jammu & Kashmir Rural Livelihoods Mission (JKRLM) showcased their products at the J&K International Buyer–Seller Meet organised by the Jammu and Kashmir Trade Promotion Organisation (JKTPO) at the Sher-i-Kashmir International Conference Centre (SKICC), Srinagar. Held under the "Know Your Artisan" initiative, the event connected SHGs directly with national and international buyers, helping eliminate intermediaries and create new market opportunities. JKRLM SHGs displayed a diverse range of products, including Pampore saffron, RS Pura Basmati rice, Udhampur Kalari, Kupwara walnuts, Doda essential oils, Rajouri's chir pine needle woodcraft, handloom products, handicrafts and other value-added rural products.