Jammu & Kashmir's Lieutenant Governor Manoj Sinha launched a public awareness campaign in Anantnag on May 9, framing drug addiction and terrorism as interconnected threats fueled by cross-border smuggling. He announced enforcement actions including 108 NDPS cases registered since April 11, destruction of assets worth ₹3.5 crore, and called for community participation over a 71-day intensive campaign involving schools, religious leaders, and youth groups.