Srinagar, June 28: The Lieutenant Governor Manoj Sinha today launched the Directorate of Rural Sanitation's "Shubham–Shivam" campaign at Baltal base camp. The Lieutenant Governor said the campaign is a massive step to achieve a sustainable, clean and zero-landfill Shri Amarnath Ji Yatra. Along with a slew of eco-innovations, the Lieutenant Governor also unveiled the new website, pilgrimage anthem, logo, and mascot.