When an Inner Mongolia farmer sought two herders to tend his 3,000 sheep, he was swamped with applicants including graduates, factory labourers and white-collar workers A Chinese farm owner’s recruitment drive for shepherds has ended in success after his job advert seeking people to work on his Inner Mongolia ranch went viral, drawing the attention of city dwellers struggling to find work and highlighting growing strains in China’s labour market. Zuo Xiaoyong posted an advert on Chinese social media in late April seeking two shepherds, preferably a couple, to take 3,000 sheep out to graze on a 2,000ha pasture in the summer. The shepherds would also undertake indoor feeding and cleaning during the winter when temperatures can drop below -30C at his ranch roughly 300km from Xilinhot city, near the Mongolian border.