The much-awaited ASICS, Mothercare and Adidas Kids stores were formally inaugurated today by Advisor to Chief Minister, Nasir Aslam Wani at Edition Mall, Sanat Nagar, Srinagar. A statement said that the launch marks a significant milestone for shoppers across Kashmir, bringing globally recognised brands for sportswear, children, and newborn essentials closer to local customers. Until now, many residents had to travel outside the Valley to access these brands and their products.