ServiceNow's Now Assist generative AI offering is the highest-priced add-on in enterprise software at 60% premium, with 60%+ attach rates in renewals. Federal vertical accelerating on AI-for-government mandate. Workflow automation moat deepens as the platform absorbs more enterprise data flows. Margin expansion accompanies revenue durability above 20%. Premium valuation justified by execution consistency and TAM expansion.
Signals scoped to US · Company-specific tagging coming soon.