As customer expectations continue to evolve in an increasingly digital world, GCB Bank and VISA have reaffirmed their commitment to strengthening their collaboration to deliver more seamless, personalised and rewarding payment experiences for customers. The renewed commitment was highlighted during a high-level engagement between the two institutions at GCB Bank's Head Office in Accra. Discussions focused on the future of customer engagement, the growing role of data and technology in understanding customer needs, and innovative approaches to creating more relevant and impactful customer experiences.