Costa Rica is leaning further into a tourism strategy built around higher-value visitors, longer stays and experience-based travel, signaling a continued move away from mass tourism as it competes for travelers willing to spend more for nature, wellness, culture and sustainability. The shift is visible in the Costa Rican Tourism Board’s European campaign, “Empieza a […] The post Costa Rica Targets Higher-Spending Travelers Over Mass Tourism appeared first on The Tico Times | Costa Rica News | Travel | Real Estate .