KARACHI: The lament of rising cost of living notwithstanding, the sale of appliances like refrigerators and deep freezers has picked up in the run-up to Eidul Azha. Although peak summer is creating extra demand for cooling gadgets, dealers claim that prices remain the same as of last year. Sohail Malik, finance secretary of the Karachi Electronic Dealers Association (KEDA), told Dawn that “the sales of fridge and deep freezers have been 25-30 per cent higher during this Eid season than last year, while the number of ACs sold shows no big difference”.