Football enthusiasm is surging in Lyari, a Karachi neighborhood traditionally known for drug trafficking and gang violence but increasingly recognized as 'Mini Brazil' for its passionate football culture. As the FIFA World Cup approaches, residents have installed giant screens, painted neighborhood walls with flags and player portraits, and organized community fundraising for decorations—with Brazil remaining the dominant favorite, though individual player followings (Neymar, Messi, Ronaldo) are fragmenting traditional team loyalties.