As AI transforms every facet of modern society aside from the most hands-on jobs, it also greatly impacts e-commerce. Sellers are pushed to enhance operational efficiency and reach consumers more directly through AI agents that work conversationally on popular apps like WhatsApp. To find out more, Romania Insider sat down with Mariano Gomide , founder and co-CEO of VTEX (NYSE: VTEX), which offers an AI-native operating system for the commerce ecosystem.