We pay tribute to 10 of the most unusual TV ad complaints made to – and dismissed by – the ASA in the last 12 months. Spend just a few minutes reading the decisions on the Advertising Standards Authority (ASA) website and you’ll quickly discover that nothing gets past New Zealand television audiences. Whether it’s cartoon cats being unfairly stereotyped by a power company or a scary ad in the middle of our favourite show , it seems we’re not afraid to see something we disagree with and then exercise our democratic right to complain about it.