Sales of fast-moving consumer goods (FMCG) in Romania increased by 1.9% year-on-year in volume terms in the first quarter of 2026 across modern and traditional retail formats, according to estimates by consultancy firm NielsenIQ cited by Ziarul Financiar . The figures suggest that the shock caused last year by higher VAT rates and other fiscal measures has largely been absorbed, with demand for everyday consumer goods showing signs of stabilisation. NielsenIQ estimated that the FMCG market expanded by 6.5% y/y in value terms during the quarter, supported by a 4.5% y/y increase in prices.