Mihaela Hristea has been appointed general manager of PepsiCo East Balkans, following the promotion of Radu Berevoescu to general manager of PepsiCo East Europe, the company announced. Mihaela Hristea joined PepsiCo in 2023 as Senior Marketing Manager Beverages Romania, and was subsequently appointed Organized Trade Sales Director, East Balkans. She led the commercial strategy for the entire regional portfolio, strengthened partnerships with retail partners, and played a key role in the “largest rebranding project in recent years” for the company.