As Iran prepares for the 2026 FIFA World Cup in Mexico, public enthusiasm for the tournament is notably subdued amid the country's ongoing conflict with Israel and the United States, severe economic hardship marked by hyperinflation, and visa delays affecting the national team. While some Iranians like 10-year-old Helma express patriotic support, interviews with Tehranis reveal widespread apathy and frustration—a photographer and long-time football fan describe 'no excitement at all' after decades of following the sport.