Across Africa, micro, small and medium-sized enterprises (MSMEs) are proving remarkably resilient and ambitious, growing and adapting even in a demanding economic climate. Nowhere is that energy more visible than in Nigeria. Home to nearly 40 million MSMEs, according to SMEDAN, these businesses are the backbone of the country’s economy, driving innovation, creating jobs and […] The post The Nigerian SME Growth Playbook: How Digital Tools Are Turning Ambition into Reality appeared first on Nairametrics .