KINGSTON, Jamaica — The Public Procurement Commission (PPC) has reaffirmed its commitment to supporting Jamaica's micro, small and medium-sized enterprises (MSMEs) as the country joins the international community in observing World MSME Day. According to a release, the observance, being held under the theme "Human-Centred Entrepreneurship in an AI-Driven Future," highlights the vital role MSMEs play in driving economic growth, employment and the achievement of the United Nations Sustainable Development Goals. The PPC said executive director Nadia Morris is encouraging Jamaicans to recognise and celebrate the contribution of MSMEs, noting that they account for 97 per cent of employers in Jamaica and 70 per cent of employment globally.