# Translation The pressure on Colombian households' pocketbooks is already being felt strongly in mobility, due to increases in the costs of gasoline, tolls, parking, and public transportation. That's why, according to Puntos Colombia, millions of people are turning to loyalty programs to reduce daily expenses. This phenomenon was evident in Puntos Colombia's most recent report, a loyalty platform present in one out of every three households in the country, which analyzed user redemption habits between April 2025 and March 2026.