The luxury fashion brand Gucci will have its role in Formula 1 from 2027 onwards through a main partnership with the Alpine Formula 1 team.

# Translation The CEO of the Kering luxury group and former Renault executive throws a lifeline to his former Alpine brand with Gucci sponsorship At the pace of Verstappen, Hamilton and Rosberg: the records that Kimi Antonelli is chasing and those he has already achieved in Formula 1 Less than a year ago, in the summer of 2025, Luca de Meo surprised automotive executives by announcing he was leaving the sector and signing with French luxury group Kering. Shortly before dropping that bombshell, De Meo opened up on the occasion of a book presentation, showing himself desperate and burned out by the poor results and problems of the Alpine F1 team. Now, Luca de Meo returns to F1 with a Gucci sponsorship deal that will give Alpine a breath of oxygen.