lululemon enters Romanian market with first Bucharest store this summer Canadian activewear brand lululemon announced it will open its first store in Romania in June, at Băneasa Shopping City in northern Bucharest. This marks the company’s official entry into the local market through a franchise partnership with Arion Retail Group. The new store, covering approximately 600 square meters, will be located in one of Bucharest’s largest shopping centers and will offer lululemon’s technical apparel and accessories collections for both women and men.